Svartbysvart is a Reykjavík based fashion brand creating fully unisex clothing and accessories,
all individually hand made by Scandinavian artist Marko Svart.

All the designs for my pieces come from a deep emotional or scientific internal perception,
and are not rooted in trends or the commercial fashion scene.
Every piece created is a personal journey all the way from idea to product. 

Sustainability is our main concern and responsibility.
All our products are made using either organic or renewed materials and produced in very limited quantities.
We never want to produce more than we can sell, and we never want to sell more than we can produce. 

Aesthetically we fuse Scandinavian melancholy with Finnish/Japanese characteristics of minimalism and form. 

Reykjavik shop/atelier

the first physical svartbysvart shop opened in may 2019 in collaboration with illustrator Momo Hayashi.
it has since then developed into a notable spot in the reykjavik shopping culture, and has been featured in several magazines and books in iceland and japan.

the location on týsgata 1 is right at the corner of the famous design street skólavörðustígur leading to the hallgrimskirkja church, and with no doubt a place we will stay in for long…

all our items are made in store and we strive to offer modern, unique products and quality service for our customers.

Since the shop is also our studio and since we, the owners, are always working in the shop, the visitors have a great opportunity to learn about our designs and values first hand.

týsgata 1, reykjavík 101
(+354) 767 81 71

þrí-sun 12-18
lokað á mánudögum


common questions answered by the artist
do you have a question we should include here? message us at marko@markosvart.com

are all your items really unisex?

yes! every single item i create is fully unisex. i am not trying to break any norms or boundaries, and i am not against masculinity or femininity. I just knew since the beginning that i wanted to create unique pieces that will fit any gender. 

where are your items produced?

All our items are individually made by us in our reykjavik atelier and we do not have any production anywhere else. i believe in giving the customer something which has soul and meaning, instead of something which is mass-produced or made without effort.
the same goes for all the designs and patterns too.

how do you ensure your sustainability?

sustainability is our main concern and responsibility.
All our items are made locally by us.
We always strive to use eco-friendly, natural, organic and/or recycled materials for our products.
most of our products are made to order and we never produce more quantity than necessary.
all the fur and leather in our products is 100% upcycled.
we avoid aesthetic trends, and only make timeless pieces.

can i order custom pieces from you?

yes! we create custom pieces for any occasion or client. 
just send us an email at marko@markosvart.com

i am unsure what size to get. What can i do?

since most of our items are made to order, you can simply type in your measurements during checkout and get a custom-tailored piece (for no extra cost)

what is the main inspiration behind your work?

I tend to limit the outside inspiration for my work. humans are often overwhelmed with information and looking for inspiration feels excessive to me. i prefer to find internal inspiration from my thoughts, ideas or emotions.
having said that, i do aesthetically relate to nordic minimalism and its similarity to japanese form. 
and as you probably can tell, the ocean inspires me a lot.

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